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Client & Competition

Client work I did for the Student Led Staff Awards (SLSA) at Ravensbourne University London,

and Animation for the 11 Second Club's March Challenge.

DISCLAIMER: All images and names in the animation presented here are stock images, and untrue depictions of real staff members and candidates. This is to protect the privacy and identities of individuals who were candidates or involved in the project. Names have been generalised or collected under a team to reflect this as well.

In May 2023, I did client work for the first "Student Led Staff Awards" for the Student Union at Ravensbourne University, London. This was an event where staff would be presented awards based on nominations and voting from the Ravensbourne Student Body and a committee comprised of students. Since this was the first potentially annual event the Student Union was doing, so I had free reign of the animation (within reason) and agency in what the final product would be. I was present for the award ceremony on 16th May 2023.

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I did receive requirements on how the information should be presented: 

  • there would be announcers explaining the awards, so adding in explanatory audio was not a want;

  • The dress code was identified as “Smart Dress” and the event organisers kept emphasising the awards aspect of the event akin to the Oscars and other such big and fancy shows, so the animation would need to reflect that; and,

  • The organisers also emphasised certain colours they would require to match the events theme (green, gold, black) so the colours would have to match that.

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After reviewing on certain scheduling adjustments and time constraints on both my end and the client’s end, I would have 7 working days to make the animation from layout pass to finished product. Since I didn't have a proper laptop with software requirements, I used the Ravensbourne computer labs. The final animations were scheduled to be sent to committee member for the background music.

Modelling and Layout

A key element I wanted to play with was the mystery of the victors while emphasising the joy of all nominees, winners and guests alike. I initially decided to experiment with the colour first, showing the ideas in my head and getting feedback later on. So I did a rough layout pass with some colour in Maya, since my drawings aren’t as effective at communicating the ideas and I needed quick understanding and feedback.

I imagined a star moving across the screen, capturing the audience’s attention before moving forward to a number of cards. The number of cards are dependent on the number of contestants, but for clarity I placed three cards. They would flip to showcase the nominees one by one and hold, before flipping back and rapidly flipping side to side in an effort to confuse the audience on which nominee would be winning. Then finally, the side card would move away and reveal the winner on a spinning card, holding on it. I

communicated the layout pass to the organising committee and they were relatively happy with it, so I decided to move forward with modelling. I did a colour test for the cards using the SLSA logo and the theme's colours in ProCreate, and a model of the star in Maya. The reception for the black card with gold outline and the multicolour star was received positively and approved.

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Test Models (2).PNG
Test Models.png

During this process, I wanted to further communicate the energy of the Star. In my research of shooting stars and comets, I realised an aspect to add was the Coma and Dust tail. By modelling a sphere and cone around each other and duplicating, it was a simple solution which added a whole new layer to the final product. I planned on rigging the star and the dust tail for more engaging animation, but I quickly realised if I did so it would delay me from reaching my targetted deadlines.

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SLSA_Layout02_edited.png

Previsualisation & Animation

Once the assets were confirmed, I worked on the previs passes. I began by using image planes of the cards while I was waiting to receive the images of the winners. The first pass focused on the actual look of the animation while completing the modelling and texturing in parallel. While not finalised, it would be better to use the final version of the assets to understand technical difficulties that may occur for the final product. ​

I recognised certain issues in the first pass almost immediately:

  1.  The star was too slow and too long, causing me (as the artist) to feel bored. So why wouldn't my audience feel the same?

  2. The sliding through the various cards was a cause for concern, since it sped through too fast for the audience to read the contestants.
  3. I planned for the cards to come closer to the screen and hold on the SLSA logo for a moment. However the quick movement and translation of the cards to the screen was slightly nauseating, as if watching a movie with 3D glasses. 

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Similar to many fancy award shows, like the Oscars, it would be important to to show images, names, and departments of the nominees and winners. Using Polygon standard surface would not allow for the complexity, so I led myself to exploring UVs. I used Adobe Illustrator to create the card texture for the nominees (black with gold outlines) and the winners (gold with black outlines) as seen in the video on the left below. For the candidates UVs, I used Adobe Photoshop with the candidate images  and text as presented in the image below on the right.

UV Evidence.PNG

Since the Star animation occurs separate from the cards animation, I made them in two separate Maya scenes. For the Shooting Star, I did some animation shots until it looked good. The issue I was experiencing was that it was too slow, so instead I used "Interpret Footage" with a 48 fps for the image sequence in Adobe After Effects and it worked incredibly; so it became the final footage. I wanted to convey the spacial motif, so I created a space background with many small sphere polygons scattered. This was an effective idea, but the number of spheres I had in the scene became very hard for the computer to process (as seen in the video below).

The cards combining together was an unintentional decision, but a surprising one nonetheless. It felt as though the hand was being hidden; unaware of which card would be thrown out. It also made me think about presenting the logo at the centre to really emphasise the staff awards and make it memorable. I did want to visually distinguish the Winner from the nominees, so I did another UV Layout with inversing the colour alternation; being gold with black edges instead. It would be pulled out. When setting the animation, the Logo was barely in the pass but I felt like emphasising that so I did. The cards were moving too slow, so similar to the Shooting Star, I interpreted the footage to 20fps in After Effects.

Presentation & Sound

For the final delivery, I sent the files to the music artist who would create background audio for the animation. The hosts and I were problem solving how to present the animation, when I suggested we put it in a powerpoint to alternate between the categories and the animation. This was agreed upon, so I uploaded the animations (without audio for now) to the presentation and a committee member would put the award criteria and text.

On the day of the awards ceremony, it was revealed there was a miscommunication between the main organisers and the musician and the audio files were not ready. We attempted to problem solve, so based on my previous experience with audio for animation, I went to Pixabay and found a royalty free song that worked well: "Winning Elevation" by Hot Dope. I chose royalty free music in case Ravensbourne or the Student Union would like to spread the animation across their social medias

Winning ElevationHot_Dope
00:00 / 02:02

Audience Reaction

I was fairly nervous about my animation in terms of its effectiveness. In the schedule I was able to accomplish the work, but the audience reaction is very important to understand if the work is effective or not. I was expecting the audience to be accommodating to the animation in a nonchalant way. The audience seemed to be in awe of the animation, which surprised me. I heard a variety of "ooh"s and "whoaa"s, as many of the audience could feel the energy of the star in combination with the music. After the first award, the audience became so excited for the reveal they started banging on the tables in a drum roll. Although I was initially concerned it would be interpreted as repetitive, it seemed to do the opposite and excite the audience more.

Evaluation

Overall, the work was accomplished in a timely manner and effective. There were certain things I could improve on if I could do it again.

  • I would change the number of cards on screen based on the number of candidates per award. When I had more than 4 candidates, I used three cards and repurposed the flip each time. This confused the audience since it was unclear if there were more candidates or if the initial three presented were the only ones.

  • We did not do a test run until the day of the ceremony, so when I helped test the projection, I realised the stage lights were causing the stars in the background to not be visible. This made me aware of how presenting animation for an event differs from a screening room and to understand how to be more efficient with my work.

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Overall, I am very happy with how it turned out and my clients were satisfied with the final animation. 

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